Catalogs are back in style!
Join stores like Bloomingdale’s and Saks Fifth Avenue, and mail some catalogs to your potential customers! Experiment with frequencies of mailing and page numbers, but do not forego of this essential sales tool!
Some 58% of online shoppers say they browse catalogs for ideas, and 31% have a retailer’s catalog with them when they make a purchase online.
Williams-Sonoma is a devoted catalog marketer in large part due to the data it’s uncovered proving how effective its catalogs are at generating sales: Some 55% of purchases made on the specialty retailer’s various web-sites are catalog-driven. When looking at the purchases made by its customers across all channels, that figure jumps to 70%.
Grow your sales by mailing a nicely designed catalog, as 20% of your customers will spend more, if they receive it in the mail!