Experiential Marketing: Promotional Packages for Pop-up Stations

You might think, that these days all the most amazing and innovative promotions are digital and exist mostly online. There are dozens of ways of incorporating live shopping experience at the brick and mortar store with online shopping. And you, as a small local retail shop owner, feel urged to buy and install apps, set up online stores and offer various promotions online.

Indeed, more and more customers are moving towards digital shopping, leaving stores empty. Nevertheless face-to-face selling is still alive, experiential marketing is one of the most successful tactics, and if used correctly, can become quite successful.

Position your brand in front of your potential consumers by using promotional teams and setting up pop-up stations in the most crowded places, talk to your customers, educate them, raise awareness of your brand and drive traffic to your store. Such stations can reach hundreds and thousands of people through one-on-one interactions; and if you think its not that great of a number and is not worth it, you would be wrong.  People, who experienced a brand or a service personally now feel connected to the brand, naturally becoming its advocates. Now they can spread your word for you.

Run contests, give out branded reward items, encourage people to sign up for email list (a tablet with the internet connection might be needed) or show your products and hand out samples. The list of interactions can go on and on. I am a big advocate for experiential marketing, as I have done a few of these events in the past, and can vouch for the great impact.

Personal communication not only conveys your store message, it can become an event, a PR opportunity, in some extreme cases, it can even land media on your doorstep. And isn’t media the best way to spread the word locally?

Well, if you decide one day, that you are ready to move towards personal promotions, consider one of my promotional packages.

Silver: $2500

  1. 2000 flyers

  2. 2 pop-up banners like the one on the sample below (for 2 stations)

  3. 4 promoters working 6 hrs each (1 day)

  4. 10 branded T-shirts

  5. Social Media ads management (cost of the ads not included)

  6. Report

  7. +5 Gift Cards from me

Gold: $4000

  1. 4000 flyers

  2. 2 pop-up banners (for 2 stations)

  3. 4 promoters working 12 hrs each (2 days)

  4. 10 branded T-shirts

  5. 500 branded reward items for filling out a questionnaire, or email list sign up.

  6. Social Media ads management (cost of the ads not included)

  7. Report

  8. +8 Gift Cards from me

You can request to change any of these options according to your needs. Just specify in the "comment" section your preferences

Small Local Business Marketing Package: Real Estate Agent

With all the Social Media hype, do the Real Estate agents still use print? YES! They do! Real Estate agents use both. Print and digital are both essential to promoting your business locally.

Let’s see: “For Sale” signs, business cards, even outside A-frame signs, similar to those the restaurants use are your print essentials. Social Media and email campaigns are your digital essentials.

1. For Sale sign: Keep it strong, informative, and attractive. Make an impression and inform the neighborhood. Make them remember you. There are various stock options: coroplast of various thickness, 40pt Display Board, 20pt Styrene or 3mm Sintra. Pick your favorite. Size adjusted to your need.
2. 500 business cards: Keep them creative to make an impact! Check my Pinterest Business cards board for ideas.
3. A-frame signs to announce you open house.
4. Flyers, postcards, tri-folds, door hangers. Distribute them generously. Keep it local.
5. Social Media organic and paid presence. Choose both!
6. Other digital: website, ppc and email campaigns.

To save on these essentials and keep your marketing organized and streamlined, take advantage of the Marketing Packages I offer. The 2 Packages I am currently offering, are:

Silver

$1000 Package includes

  1. 2 coroplast For Sale signs

  2. 500 Business Cards (3.5×2″; other sizes and scoring or die-cutting is extra)

  3. 500 Door Hangers

  4. 2 email blasts (conditional on you having your email list) or 3 banners included in my lists

  5. 1 A-Frame Steel Sign

  6. + 2 Gift Cards as a Thank You from me!

Gold

$2000 Package includes

  1. 2 coroplast For Sale signs,

  2. 2500 Post Cards

  3. 1000 Business Cards with die-cutting

  4. 3 email blasts (conditional on you having your email list) or 4 banners included in my lists

  5. 2 A-Frame Steel Signs

  6. + 4 Gift Cards as a Thank You from me!

You can request to change any of these options according to your needs. Just specify in the "comment" section your preferences

Small Local Business Marketing Package: Bar or Restaurant

So you opened your restaurant. Or a bar. Or an eatery. Whatever you serve, you need a proper marketing plan accompanied by proper marketing materials. What do you need? (Let’s assume you have a logo and its a good one.) Continue reading

10 Low-Cost Promotional Ideas for Small Businesses

If you decided you need to promote your small business, here are some great low-cost ideas I collected for you. 

Can you actually get some decent advertisement and promotions on a tight budget when you are just starting up? Read on and discover some simple ideas for the small businesses.

Continue reading